Artist: Patrick Wolf
Track: The City
Year Released: 2011
Director: Kinga Burza
Genre: Indie Pop
Main Audience: 15-24year olds, both male and female
- I feel that the main audience for this video is 15-24year olds. This is influenced by the age of the artist and the actors in the film sequences. It appeals to both male and female fans because the lyrics are not gender specific and the locations and actions that appear in the video represent having fun, something which every young adult can relate to. There is also a variety of races within the cast.
- The lyrics are talking about love which could have many different meanings - Patrick Wolf talking to Digital Spy says
"It's saying that no matter how homeless, poor or jobless we are, we won't let that affect our love and relationships." The video itself presents love as a hetrosexual romance with a group of young males and females frolicking on the beach, including numerous kisses and other romantic gestures.
- The mise en scene is inkeeping with the pop genre but in this video it is presented in a more individual way, fitting in with the storyline. The common convention of the use of bright colours and flashing lights are taken from the fairground rides. These are used in both long establishing shots and close ups.