- I think that the main audience for this video is for people between the ages of 15 and 24. The video probably appeals to males more than females, perhaps a 70/30 split however the use of animation could extend to a slightly younger audience or even a slightly older one, it has few boundaries on age unlike other examples of music videos.
A selection of the footage used is edited to match what is said in the lyrics of the song, as part of parallel editing.
The majority of the video is a close up or extreme close up of Peter's face as the animations go on around him. There is a lack of locations because of the style of video. There are also very few extras. All of the effects have been added through the editing process.