Director: Dom Hawley and Nick Goffey
Genre: Pop/Soft Rock
Main Audience: 17-50
Type: Both narrative and performance
The fourth single, "She's the One", a cover of a track from World Party's album, Egyptology, became his second number one hit in the United Kingdom. The single was released as a double a-side with "It's Only Us", the official theme for FIFA 2000. Williams featured in a campy and tongue-in-cheek music video where he was a figure skater. In the video he performs a backflip, which is actually illegal in competitive figure skating. The song went on to win a number of awards around the world, including a BRIT Award for Single of the Year and Best British Video in 2000, and it also won a Capital Radio Award for 'Best Single'.
The video doesn't signify the lyrics that much, but the tones of the music is soft and like figure skating very smooth and graceful.
The primary audience for this video is 15-25 and the secondary audience is 30+. The female audience are most likely to watch this video because Robbie is a sex symbol and are most likely to relate to the lyrics of the song. We will not be using any elements from this video.