Friday, 28 October 2011

JT - Robbie Williams' Profile

"Robert Peter "Robbie" Williams (born 13 February 1974) is an English singer-songwriter, vocal coach and occasional actor. He is a member of the pop group Take That. Williams rose to fame in the band's first run in the early- to mid-1990s. After many disagreements with the management and certain group members, Williams left the group in 1995 to launch his solo career. On 15 July 2010, it was announced he had rejoined Take That and that the group intended to release a new album in November 2010 which became the second fastest-selling album of all-time in UK chart history and the fastest-selling record of the century.

Williams has sold more than 57 million albums worldwide.[6] He is the best-selling British solo artist in the United Kingdom and the best selling non-Latino artist in Latin America. Six of his albums are among the top 100 biggest-selling albums in the United Kingdom. He has also been honoured with seventeen BRIT Awards—more than any other artist—and seven ECHO Awards. In 2004, he was inducted into the UK Music Hall of Fame after being voted as the "Greatest Artist of the 1990s."

Wikipedia - 2011

Robbie Williams Life History

  • His part in Take That 
  • Robbie was the youngest member to join Take That, at the age of 16 in 1990. 
  • He was known as the joker of the band 
  • Williams did perform lead vocals on their first Top Ten hit "Could It Be Magic", "I Found Heaven", and "Everything Changes".
  • He then found himself taking cocaine and drinking large amounts of alcohol due to a conflict between restrictive rules of the band
  • In July 1995, Williams's drug abuse had escalated to the point of his having a near drug overdose the night before the group was scheduled to perform at the MTV Europe Music Awards. 
  • William's then went on to having ,major conflicts with band member Jason Orange and Gary Barlow, as he wanted different things and went the wrong way about it
  • The group confronted Williams about his attitude and stated they wanted to do the tour without him. He agreed to quit the band and left; it would be the last time for twelve years that they were all together
  • They finished there tour and then ended in 1996 
  • A clause in his Take That contract prohibited him from releasing any material until after the group was officially dissolved, and he was later sued by Martin-Smith and forced to pay $200,000 in commission 
After Take That : Robbie's Solo Career

The Beginning:
1996 - Freedom (A cover version of George Michaels Original), 
Reached number 2 in the UK Charts (26 places higher than George Michaels original)

First Studio Album: Life Thru A Lens (1997)
1997 - Old Before I Die (First single from his album), Reached number 2 in the UK Charts
 Album was slow moving, hitting number 11 in the UK album charts
 1997 - South Of The Border (Third single from his album), Reached number 14 in the UK Charts
 1997 - Angels (Fouth single from his album), Reached number 1 in the UK Charts (His best selling hit and was certified x2 platinum by BPI, due to this his album skyrocketted)
 1998 - Let Me Entertain You (Fifth single from his album) Stayed at number 3 in the UK charts for a month
 The album sold over 3 million copies in Europe
 The album remained inside the British top ten for forty weeks and spent 218 weeks there altogether, making it the 58th best selling album in UK History with sales of over 2.4 million

Second Studio Album : I've Been Expecting You (1998)
1998 - Millennium (First Single Realised), Reached number 1 in the UK Charts (Certified Gold by BPI and came top 20 in many Europian countries also in Latin America and Austrailia)
 Album went straight to number 1 in the UK Album Charts
 1998 - No Regrets (Second single realised and a collaboration with The Pet Shop Boys' singer Neil Tennant and The Divine Comedy's Neil Hannon), Reached number 4 in the UK Charts (Certified Silver by BPI)
1998 - Stronger (Third single from his album), Reached number 4 in the UK Charts
1998 - She's the One (Fourth single from his album) (A cover of a track from World Party's album, Egyptology) Reached number 1 in the UK Charts (The single was released as a double a-side with "It's Only Us", the official theme for FIFA 2000 and was also certified Gold by BPI)
 Williams finished the year with an extensive European Tour late in 1999
 The album sold over 3 million copies and was certified 10x Platinum by the BP
 In 1999, Williams was signed to Capitol Records in the United States, which is a part of EMI

Third Studio Album : The Ego Has Landed (1999) (US only album)
It was realised in America and was not successful but did get some air play
 1999 - No Regrets (First single from his album) Spend 1 week in top ten in UK charts and reached Austria's top 40
 1999 - Angels (Second Single from his album) (Certified Gold by RIAA)
The album was a success in New Zealand reaching number 1 on the official album charts

Single : Rock DJ (2000)
Won Best song at the MTV Europe Music Awards for Best Song in 2000
Won Best British Single at the BRIT awards
One a number of best video awards and nominations
Robbie's third UK number 1. Was a huge hit across Europe and South America
Went platinum in Australia, number 4 in the charts
A DVD was made in 2000, showing behind the scenes footage and the film length version of the video

Fourth Studio Album : Sing When You're Winning (2000)
Rock DJ has already been realised, kicking off he albums big launch
2000 - Kids Feat Kylie Minogue (Second single from his album) Went to number 2 in the UK charts (Reached 14 in Australia)
2000 - Where Egos Dare was a DVD released showing lots of different bits from his tour and music videos
2000 - Supreme (Third single from his album) Was number 4 in the UK Charts and number 3 in the Austrian Charts
2001 - Let Love Be Your Life (Fourth single from his album) Only went to number 10 in the UK Charts for 1 week

Fifth Studio Album : Swing When You're Winning (2001)
2001 - When this album got released so did a DVD of Robbie live at the Albert Hall. It became the biggest selling music DVD ever in the UK and topped the Music DVD charts. It was a massive hit in Australia, it went straight to number 1 and spent 177 weeks in the DVD charts.
2001 - Somethin' Stupid Feat Nicole Kidman (First single from his album) Robbie's 5th number 1 and stayed there for 3 weeks (It went global)
2002 - Nobody Somebody was a DVD released, featured his European tour and behind the scenes footage.

Sixth Studio Album : Escapology (2002)

Escapology, was released shortly after his reported 80 million contract with EMI - the biggest music deal in British History
The album went to No.1 in the UK and throughout Europe, and reaching the Top Ten in the Latin American, Southeast Asian and Australasian charts.
The album was the UK's Number 1 for five weeks and sold more than 1.2 million copies in Britain alone, becoming the UK's biggest selling album of the year
2002 - Feel (First single from his album) Went to number 2 in the UK charts (It was a top 10 hit throughout most of Europe and Australasia. It spent 54 weeks in the Canadian charts and reached number 1 in Portugal and Italy.)
2003 - Come Undone (Second single from his album) Went to number 4 in the UK charts and top 10 in several European countries
2003 - The Robbie Williams Show DVD, with him singing for 90 minutes all the hits and his new material, only got to 52 in the UK Charts
2003 - Something Beautiful (Third Single from his album) Top 10 in New Zealand, UK, Ireland and Denmark
2003 - Live at Knebworth Album, Went to number 2 in the UK charts, Number 1 throughout many European countries including Denmark, Norway and Portugal. Top Ten entries from Argentina to Saudi Arabia, Live At Knebworth sold almost 118,000 copies in its first week and has sold more that half a million copies to date 

2003 - What We Did Last Summer, Live at Knebworth DVD of the full concert
2003 - Sexed Up (Fourth single from his album) Top 10 throughout most of Europe, Sexed Up reached its peak position of Number 5 in the Hungarian chart

Seventh Studio Album : Greatest Hits (2004)

It went to number 1 in the UK charts. Went to Number 1 in 18 countries including Arabia, France, Italy, Portugal, Spain, UK, Argentina, Columbia, Germany, Austria, and Switzerland 
Robbie's fastest-selling album marked his first Number 1 in Australia, Italy, Spain and France and his fifth hit in Germany
2004 - Radio (First single from his album), Reached Number 1 in the UK Charts Reached Number 2 in both the UK and Denmark, Radio hit the top 10 throughout most of Europe including Austria, Germany, Greece, Holland, Hungary, Italy, Norway and Spain
2004 - Misunderstood (Second single from his album), Reached number 8

Eighth Studio Album : Intensive Care (2005)

Sales of 373,000 in the first week made Intensive Care Robbie's fastest-selling album to date and ensured it took the Number 1 position in the UK Charts 
2005 - Advertising Space (First single from his album) Reached the Top 10 in many European countries, including Italy, UK, Denmark and Switzerland
2006 - Sin Sin Sin (Second single from his album) It was a digital release only. It topped the iTunes chart and reached number 22 in the UK chart on download sales alone

Ninth Studio Album : Rudebox (2006)

2006 - Rudebox (First single from his album) A top 10 single in many European countries, peaked at number 1 in Germany, Italy, Switzerland and Turkey and remained within the UK Top 40 for 9 weeks
Rudebox entered the UK charts at number 1, remaining there for a week
The album also performed excellently in Germany and Italy, where it also reached the top spot
2006 - Lovelight (Second single from his album) Went in to the Dutch Mega Top 50, entering at number 2, number 5 in the French singles chart and number 8 in the UK
2006 - And through it all : Robbie Williams Live DVD , In the Germany DVD charts it went to Number 5 and lasted 14 weeks in the Top 100. In the UK it reached number 14
2007 - Shes Madonna (Third single from his album) Top 5 in the singles charts in Belgium, Denmark, Germany, Holland and Italy
2007 - Live at the Albert Hall DVD, shows over 100 minutes of his concert

Tenth Studio Album : Reality Killed the Video Star (2009)

2009 - Bodies (First single from his album) Got to number 2 in the UK Charts and went to number 1 in numerous countries
2009 - You Know Me (Second single from his album) went to number 6 in the UK charts
2010 - Morning Sun (Third single from his album) Was released for Sport Relief and all profits went to this charity, Went to number 45 in the UK charts

In and Out Of Consciousness The Greatest Hits Double CD (2010)

2010 - Shame By Garry Barlow and Robbie Williams, (First single from album) Went to number 1 in the UK Charts
All the rest of the songs were hits from the 1990's, which have all been previously released

Back With Take That (2010) First Time In 15 Years
Progress 2010, their first reunion album

2010 - The Flood (First single from their album) Went to number 1 in the UK Charts
2011 - Kidz (Second single from their album) Went to number 28 in the UK Charts
Progressed 2011
2011 - Love Love (First Single from their album) Went to number 14 in the UK Charts
2011 - When We Were Young (Second single from their album) Went to number 88 in the UK Charts
Robbie Has now left Take That to persue a solo career, this was a mutural decsion and they are still all friends. He recently helped Gary Barlow on the X Factor at judges houses.

All information was found on Wikipedia, Robbie Williams Official Website and My own knowledge (All websites I used are in a links list)

There has been a video for each of these songs:

Old Before I Die (1997)

South Of the Border (1997)

Angels (1997)

Let Me Entertain You (1998)

Millennium (1998)

No Regrets (1998)

Stronger (1998)

She's The One (1998) (Already previously deconstructed)

Rock DJ (2000)

Kids (2000)

Where Egos Dare (2000)

Supreme (2000)

Let Love Be Your Life (2001)

Somethin' Stupid (2002)

Feel (2002)

Come Undone (2003)

Something Beautiful (2003)

Sexed Up (2003)

Radio (2004)

Misunderstood (2004)

Advertising Space (2005)

Sin Sin Sin (2006)

Rudebox (2006)

Lovelight (2006)

She's Madonna (2007)

Bodies (2009)

You Know Me (2009)

Morning Sun (2010)

Shame (2010)

Each video can be found on the video post

Robbies Controversy

Williams' wild partying in the years following his departure from Take That led him down into the dark and apparently inevitable world of drink and drugs. Before long he found his way along the path endless celebrities take, landing in rehab before Thru The Lens album had even been completed. He revealed in 2011 he had been battling a lethargy for a number of years and thought at first it was a return of his depression.

Drug Rehab California Quote about Robbies stay with them

Robbie, who suffers from depression, has been clean from cocaine and alcohol for six years and insists he has not suffered a relapse in those battles. Instead, he has been taking sleeping pills because he suffers from insomnia.

He is hooked on the powerful anti-depressant Seroxat, and daily he gets through with 36 double espresso coffees, 60 cigarettes and around 20 cans of Red Bull energy drinks. This was all over news papers and the nation couldn't believe that the singing sensation was intoxicating this each day

The singer recently told reporters, "I hate drugs, I love drugs. As depressing and heartbreaking as it is, soul-destroying, relationship-destroying as it is, it makes life f-ing interesting."

Emily Feimster article on celebrity rehab
website gave a very good account in detail of Robbies troubled past.

"Robbie went to rehab at a oppulance hospital in Arizona in 2007 for obsession to medication drug and in 1995 for splash and drug addiction, revelation a Take That documentary: “No-one’s got the romantic collection to attend to being looked at by a million people. Live the dream? Live the nightmare.”

“Without rehab I’d be dead, not to be the theater queen-y.”

During his 21-day liberation army in 2007, Robbie assumingly transfered time swatting up on anything insubstantial , with a buddy saying: “He’s perplexing to keep his brain active. He wants to brush up on his British and US history.”

ALL - Format or Genre?

Differences between Genre and Format
Format is the presentation of the information, for example music video or film opening, however each of these formats split into genres, for example, for msic, Pop, R'n'B, Chick flick and Horror.

JT - Codes and conventions of music video

Codes and Conventions of Music Videos

Hip/Hop & Rap - Stereotypical good looking girls, Money, Big flash cars, Big Houses/mansions, fish eye lense, Alcohol/partying, Clubs, Bling/flash jewellry and are normally narrative or performance based videos

Indie Band - Based on live stages, dressed in the stereotypical indie way eg jeans, long hair and are quite performance based
Boy band - performance based, clips of concerts, screaming girl fans, dance routines, soft editing and shows a protagonist girl

Heavy Metal - Mosh pits, dark clothing, screaming, Head banging and are all performance/narrative based
R 'n' B - glamourised, jewellry, mostly narrative/image based, dancing and revealing outfits

GM - History of Music Video

  • In 1894 the nearest thing to music video was illustrated song. This was first used by Edward B. Marks and Joe Stern (sheet music publishers), who used a magic lantern to promote sales of their song. This involved projecting a series of still images on a screen at the same time as live performances.

  • In 1926, many short films we produced as a result of the arrival of "talkies". Vitaphone shorts were usually approximately six minutes long and featured Art Deco-style animations and backgrounds in addition to a footage of the performer singing.

  • In 1930 Spooney Melodies was the first true music video series.
  • Cartoons in the early 1930s featured popular musicians performing their hit songs on-camera in live-action segments during the cartoons. The early animated films by Walt Disney featured several interpretations of classical pieces and were built around the music. 
  • Live action musical shorts were also distributed to theaters.
  • Another early form of music video were "promotional clips" which were one-song films. They were made in the 1940s for the Panoram visual jukebox. These generally consisted of short films of musical selections, normally just a band on a movie set bandstand, made for playing.
  • Musical films were another important step towards the creation of music videos, and several well-known music videos have copied the style of classic Hollywood musicals from the 1930s-50s - eg. Material Girl by Madonna was closely modelled on "Diamonds Are A Girl's Best Friend" from the film Gentlemen Prefer Blondes.
Scene from Madonna's music video
Scene from 'Gentlemen Prefer Blondes
  • In the late 1950s the Scopitone, a visual jukebox, was invented in France and short films were produced by many French artists to accompany their songs. Its use spread to other countries and similar machines such as the Cinebox in Italy and Color-Sonic in the USA were patented.
  • In the UK, British TV show Top of the Pops began playing music videos in the late 1970s where a good video would increase a song's sales as viewers hoped to see it again the following week.
  • In 1981, the U.S. video channel MTV launched, airing "Video Killed the Radio Star" and beginning an era of 24-hour-a-day music on television. As a result of this, by the mid 1980s music video would play a very central role in the marketing of popular songs. Artists of this period such as Madonna owe the majority of their success to the skillful construction and seductive appeal of their videos.
  • There are two key developments towards the making of modern music video: the creation of relatively inexpensive and easy-to-use video recording and editing equipment, and visual effects created with techniques such as image composition. In addition to this, the development of high-quality colour videotape recorders and portable video cameras enable many pop acts to produce promotional videos quickly and cheaply in comparison to the higher costs of using film.
  • In 1983, the most successful and influential music video of all time was released — the nearly 14-minute-long video for Michael Jackson's song "Thriller". The video set new standards for production, having cost US$500,000 to film.
  • In 1984, MTV also launched the MTV Video Music Awards (later to be known as the VMA's), an annual awards event that would come to underscore MTV's importance in the music industry.
  • Another important development in music videos was the launch of The Chart Show on the UK's Channel 4 in 1986. This was a program which consisted entirely of music videos (the only outlet many videos had on British TV at the time), without presenters. Instead, the videos were linked by then state of the art computer graphics. The show moved to ITV in 1989.
  • Artist continued to explore other ways of presenting their songs through music videos for example the 1985 Dire Straits song "Money for Nothing" which used computer animation and also in 1986 Peter Gabriel's song "Sledgehammer" used special effects and animation techniques developed by British studio Aardman Animation. Both then went onto be hugely successful songs and the latter won nine MTV VMAs.
Scene from Peter Gabriel 'Sledgehammer'

  • In 1988 MTV then began showing hip hop music in their new show 'Yo! MTV Raps'
  • With the creation of the Internet, music videos are now shared online with viewers. In the beginning, the people who put them on the net were part of IRC-based groups who recorded them as they appeared on TV then digitised them, exchanging the files via IRC channels.
  • The website iFilm, which hosted short videos, including music videos, launched in 1997.
  • Napster, a peer-to-peer file sharing service which ran between 1999 and 2001, enabled users to share video files, including those for music videos.
  • By the mid-2000s, MTV and many of its sister channels had largely abandoned showing music videos
  • In 2005 YouTube was launched making the viewing of online video faster and easier; Google Videos, Yahoo! Video, Facebook and MySpace's video functionality, which uses similar technology. Such websites had a profound effect on the viewing of music videos; some artists began to see success as a result of videos seen mostly or entirely online. Other artists such as Soulja Boy Tell 'Em also achieved some level of fame initially through videos only released online.
  • In 2007, the RIAA issued cease-and-desist letters to YouTube users to prevent single users from sharing videos, which are the property of the music labels. After its merger with Google, YouTube assured the RIAA that they would find a way to pay royalties through a bulk agreement with the major record labels.
  • MTV now provides streams of artists' music videos, while AOL's recently launched AOL Music features a vast collection of advertising supported streaming videos.
  • The Internet has become the primary growth income market for record company-produced music videos. More recently the iTunes Store has begun selling music videos for use on Apple's iPod with video playback capability.

  • VEVO is a music video website launched by several major music publishers in December 2009. The videos on VEVO are syndicated to YouTube, with Google and VEVO sharing the advertising revenue.

[source: wikipedia]

Monday, 17 October 2011

GM - Coursework Pitch

Artist: Robbie Williams
Track: She's the One
Director: -
Year released: 1999
Genre: Pop
Main target audience: 15-24year olds

This is the original music video for the track which won an award in 2000 for 'Best British Video'.

Robbie Williams - She's The One on MUZU.TV

I am going to recreate this with a performance and narrative music video. For the performance aspects of the video will be an older male lipsyncing the lyrics, being Robbie Williams. The person playing Robbie will ideally be in their late 20's early 30. For this I may use the school stage in B hall as the location for the shoot along with a microphone set. It will be mainly look to camera shots taken from various angles and differing heights. In order to link that narrative and performance together, at this stage I am considering having Robbie walking through the locations of narrative, eg leaves, lip-syncing.

The narrative sections will consist of three different ages of people, one boy and one girl, starting with a young child. We may have problems with this so I am not giving an exact age but aslong as they are under 7years old it will work. The second couple will be about 14 and these actors will be hopefully some of my brothers friends in his year. Finally will be two 18 year olds for which I will use people in my year for. The ages of the younger children may vary depending on parental consent and availability during the time of filming. Permission slips will have to be signed by parents in the case of the younger children. The narrative of the younger children will be recored on a DV camera that we used last year. They have lower screen quality so will provide the effect of ageing on the footage. If this is not to the level we would like it, further editing can be done in Final Cut Express. The remaining footage will be shot using a HD camera.

Some of my ideas of what the actors can be doing for the separate age groups are;

  • messing about in the leaves

  • blowing out birthday candles

  • baking - for this the youngest two will have baking mix around their face and the older two will have flour handprints on their bum or chest.
  • driving a car - the youngest in a homemade cardboard box car, the 14year olds on Mario Karts on the Wii using the wheel remote and the oldest couple driving an actual car.
  • I love you - messy childrens writing, text language, pretty swirly writing
  • fancy dress - the outfits get more revealing as the children get older
  • watching tv together - ceebeebies, the simpsons, a romantic movie cuddled up on the sofa however some testing will need to be done for this one as the tv may flicker as we play the footage back
  • there will also be a collage of photos of their life together, and pan of the window sill which is decorated with photo frames - camera then zooms into one of these and it turns from a still image to a a film memory. Bonfire nights/ watching the fireworks together - toffee apples, hats and scarfs etc. swings/at the park. First kiss.
  • Editing - not only will the footage of the younger children be aged, it may also be in black and white to make it clear that it is a memory. I will also use slow motion for certain sections of the flashbacks and a variety of transitions as well as layering.
My inspiration for this pitch was not necessarily other music videos, however I have looked at other forms of multimedia such as the Nikon Coolpix s3000 camera advert where there are a group of friends and the person taking the photo zooms in on the face of the person he loves. Another example of my influences can be seen below.

The John Lewis Chrismas 2010 advert:

All of these ideas are condensed into my pitch to the class that you can view below, along with some feedback and questions I recieved after.

ALL - Codes and conventions

After completing some research on existing music videos over the summer, during class time we got into groups and compared three artists to see if we could find some common codes and conventions or rules that applied to all the artists we were looking at. I chose Madonna, Jess did Rihanna and Ellie did Lady Gaga. They are all three very successful women and we have compared them in more detail in our podcast.

GM - Introducing the group

For my music video I have formed a group with Jess Thorne and together we form NUmusic Productions. I worked with her very well last year so I chose to continue with her as she is hardworking, reliable and we work efficiently together. I can rely on her to complete her share of the work to a high standard.

After hearing both of our pitches we have decided to develop my idea of 'Robbie Williams - She's the One'. This is because I had more initial ideas with a stronger narrative whereas Jess plan was rather complicated which meant filming would have been more demanding. Mine also included performance footage which was more likely to assist with readers interest however we were worried with Jess's plan that there would be too much repetition of shots as her song was longer.

You can view our work on our blogs as well as our final cut and short videos and podcasts on our YouTube channels ( or Enjoy, and please feel free to add any comments or suggestions!

GM - Bradford Film Festival

On the 6th October I attended the Coop Film Festival in Bradford. Whilst I was here I attended a 'Final Cut for beginners' session. Although the majority of it I already knew and perhaps the intermediate level may have been more appropriate for me I learn a few more complex techniques that I had not been shown in class time.

I learnt;

  • That when inserting a clip into the timeline you don't have to just use the 'replace existing' option, there is a variety of other selections you can make including 'insert with transition' which I am more likely to use when creating my music video.
  • A few short cuts
    • the 'a' key jumps to the curser (on the right hand side toolbar)
    • the 'b' key selects the razor tool (on the right hand side toolbar)
    • to render, hold down 'cmd' with 'r' with the clip highlighted in the timeline
  • The 'pen' tool (on the right) can be used for fade in and out...ducking
  • In the top right hand side box (where the clip is dragged to to insert it) along the play bar there is a scale bar (scrubbing) which slows the clip right down. This would be extremely useful to ensure that the sound starts at the correct point (good for when I will need to lipsync my video)
  • 'Toggle clip overlays' to move sound
  • Overlap - linked selection (middle right). Cut the clip, extend the sound then adjust the length of the other clip. This means the audio will continue after the 1st clip is offscreen.

Thursday, 13 October 2011

ALL - Marking an A2 music video

George Scaife
Men at Work - Down Under

Research and Planning:


The research into similar products and potential target audience are proficient. The initial  work he did over the summer is very brief with lack of detail however the following posts on tracks include more information and are of more use to final product. 

There is excellent organisation of actors, locations, costumes or props through out his blog, it was blogged on multiple posts. 

There is excellent work on shortlists, layout, drafting, scripting and storyboarding. All the planning is on multiple pages and as ideas have changed re-drafts have been evidenced. 

Judging his time management from his blog it is proficient. This is because some research such as on the new wave genre was done in March just before the ancillary text and the evaluation questions, personally I feel this is too late. 

The level of care in the presentation of research and planning was mainly basic with some proficient, the majority of the posts were text with a lack of illustration of ideas, however when images, videos and other multi media methods are included they are relevant to the post. There is no links list so it is very hard to find specific posts. 

There is proficient skill in the use of digital technology or ICT in the presentation. A variety of multi media techniques have been used but the presentation of the posts are all in one automatic font and there is limited evidence of the editing of font size and style. 

There is basic communication skills through his research and planning because it is very hard to locate things and it isn't very user friendly.

Monday, 10 October 2011

GM - First impressions of Final Cut

I had a 15 minute tutorial with John Cockshaw where he showed me the basics of final cut. I had experienced it for last years 2 minute opening, as John cropped down a shot for us but this is the first time we have used it ourselves. I also used the software a bit for our section of editing the britvid.

From this session i think it looks more complex that last years footage and it allows you to do a lot more with your shots and add a variety of different effects. This will help me so much next year with our music video, it allows you to get a wider range of effects and shots (for example having 4 different shots on screen at the same time).

This think that this software is more suited to this years coursework task in comparison to the film opening that we had to create last year.